100PLUS championed World Hydration Day by successfully hydrating more than 100,000 Malaysians in pursuit of an active lifestyle for their latest initiative, 'Hari Hidrasi Sedunia 100PLUS'.
Spanning across 4 days, the fun-filled carnival aimed at reminding Malaysians to stay hydrated and spread awareness on the importance of the same and took place at the outdoor space of Pavilion, Kuala Lumpur. 100PLUS was distributed to the public, including people at LRT stations around Kuala Lumpur as well as at Stadium Iskandar JDT.
Well-known celebrities, radio cruisers, as well as 100PLUS brand ambassadors were present at the event. Datuk Wira Dr. Lee Chong Wei, Malaysia's national hero graced the event to officiate the launch of Hari Hidrasi Sedunia 100PLUS. Syafiq Kyle, a popular Malaysian actor and model attended the event with a meet & greet session with the fans to increase awareness on the importance of staying hydrated. ERA's Radio Cruiser was also present on ground last Saturday.
"I am thrilled that 100PLUS is taking the initiative to highlight the importance of hydrating oneself in such an interesting and engaging manner" said Datuk Wira Dr. Lee Chong Wei during an interview. "I am proud to be a part of Hari Hidrasi Sedunia 100PLUS and I hope that we Malaysians continue to stay hydrated with 100PLUS, so that we can give our 100% in anything we do!"
During the carnival, the public had a chance to play an interactive game through a mobile application, linked to a 3D digital billboard. The 3D digital billboard located in Pavilion Kuala Lumpur, is Malaysia's first 3D digital billboard and the game was played and witnessed by thousands of people.
"100PLUS has always been synonymous with hydration. The drink comes in handy and keeps us hydrated as we brace through our daily activities. Being constantly on the move, I chose 100PLUS as my go-to drink, as 100PLUS that contains electrolyte helps to rehydrate and fight fatigue," remarked Syafiq Kyle during the event.