7-Eleven Malaysia Sdn. Bhd. (7-Eleven) is embarking on a green journey with the launch of its 7EGoGreen Waste2Life campaign. This year-long initiative is designed to empower Projek Perumahan Rakyat (PPR) residents by instilling recycling habits through awareness, education, and active participation in collecting recyclable items. In partnership with NGOHub and Alam Flora Environment Solutions (AFES), the campaign aims to create a sustainable and eco-conscious community.
AFES introduces a 'Buy Back' programme, incentivising individuals to bring in recyclable items by offering cash rewards. Moreover, participants can receive a 7-Eleven goodie bag when they recycle 500g or more of plastic and cardboard. This dual incentive approach encourages active engagement and reinforces the importance of recycling.
Chin Hor Wai, 7-Eleven's Marketing General Manager, highlights the company's commitment to six United Nations Sustainable Development Goals through the 7EGoGreen initiative. By addressing issues such as clean water, responsible consumption, and climate change, 7-Eleven aims to impact the environment and society positively.
Nazar Abdul Raof, AFES's Chief Operating Officer, shares the company's vision of leading environmental solutions and shaping a greener future. AFES is proud to support the 7EGoGreen Waste2Life campaign, offering communities top-notch recycling services and environmental awareness talks. By spreading knowledge and fostering a recycling culture, AFES aims to create a lasting positive impact on the world.
The campaign kick-started at Dewan Terbuka Desa Rejang, attended by key figures including Jason Chandrasekhar and Syed Redza Algadrie from 7-Eleven Malaysia, and Mohd Noor Md Tahir, chairman of Rukun Tetangga Community (KRT) Desa Rejang. Also present were Ismi Azura Istear Khan from AFES and Chun Wah Hoo, managing director of NGOHub. This collaborative effort underscores the importance of community involvement in driving environmental initiatives.
In addition to the 7EGoGreen campaign, 7-Eleven has introduced the Bring Your Own Cup (BYOC) programme. Starting January 15th, customers can enjoy a 5% discount on hot and cold beverages at all 7CAFé outlets by bringing their cups. This initiative promotes sustainability and rewards customers for their eco-friendly choices.
7-Eleven's commitment to environmental sustainability is evident through its 7EGoGreen campaign and BYOC programme. By empowering communities, raising awareness, and incentivizing green practices, 7-Eleven is leading the way towards a more sustainable future for Malaysia.